Senior Product Marketing Manager (m/f/d) with Marketing Team Leadership

For our location in Eiterfeld we are looking for someone (full-time) starting as:

Senior Product Marketing Manager (m/f/d) with Marketing Team Leadership

Here's what you can expect from us

As a Senior Product Marketing Manager with line management responsibility for the marketing team, you will oversee imes-icore’s product communications with a focus on performance and lead generation. Based on the strategic brand communication plan, you will develop and manage communication concepts and campaigns throughout the customer journey. You will plan and prioritize digitalization and automation processes in marketing and serve as the central point of contact between marketing, sales, product management, and external partners. In doing so, you will proactively drive initiatives forward and continuously refine processes and communication strategies.

Responsibilities

• Managing ongoing product communication and situational sales initiatives across all channels and initiatives, including planning and managing campaigns with a focus on performance and lead generation
• Developing and implementing communication strategies based on strategic brand communication and positioning efforts throughout the customer journey
• Planning, facilitating, and prioritizing marketing digitization and automation processes (CRM, marketing automation, web)
• Responsibility for email, social media, and content marketing, including project management and ongoing content production, as well as content management for the website, including SEO/SEA and GEO/AEO
• Serving as the central point of contact for Sales, Product Management, and external partners, particularly for marketing-related projects such as launch planning and product portfolio management
• Professional and managerial leadership, organization, and development of the marketing team, as well as active involvement in day-to-day operations
• Trade marketing and support for the sales team at trade shows, dealer communications, and sales enablement
• Capacity, budget, and schedule planning within the area of responsibility, as well as performance measurement and reporting

Profile of requirements

• A college degree in marketing, communications, business administration, or a comparable qualification
• Several years of in-depth MarCom expertise and a very good understanding of how marketing communications work
• Experience in B2B marketing; experience in the dental or medtech sector is desirable but not required
• In-depth knowledge of all key components of digital marketing, particularly email, social media, and content marketing, as well as SEO/SEA
• Practical experience with CRM and marketing automation systems, content management systems, and web analytics
• Experience in the technical and disciplinary leadership of a team, combined with a willingness to contribute to day-to-day operations
• Ability to shift perspectives, think in terms of target audiences and decision-making phases, and a keen sense for the right messages
• Ability to clearly communicate the requirements for successful marketing communication to technically oriented stakeholders
• A structured, analytical, and independent work style with a high degree of initiative and a focus on solutions
• Team player with strong communication and assertiveness skills, as well as the ability to motivate a team and foster their professional development
• Excellent written and spoken German and good written and spoken English

Working conditions and development opportunities

We offer you a long-term and attractive job in a future-oriented, innovative company and the opportunity to help shape the further growth of our company through your work. You will enjoy the freedom to shape the content and methods of your work.

We organize a targeted internal induction for our new colleagues as well as numerous training and further education opportunities so that you can continue to develop. You will receive appropriate remuneration and additional company benefits.